If you talk to many small business owners in Cambridge about SEO they will tell you that one of the hurdles that they face is choosing the right SEO company – there are so many in the city and they all claim that they can get the job done. The truth is they are not all equal – there are clearly some that are better than others. So how do you know which one is best? Here are some tips:
• Never go by the size of the company. Some business owners will choose an SEO company because it is big. While they may get the job done, you may get a smaller outfit or even a lone wolf who can get the job done better and faster. You may find that a guy who works out of his garage can do a better job because he is more focused on his clients. You should judge a company by the quality of the services offered rather than its size.
• Use an SEO company that uses modern techniques. SEO, by its nature, is changing all the time and you want a company that keeps up with algorithm updates.
• It is best to work with an SEO company that has experience working with businesses like yours. They don’t necessarily have to be in the same niche but they should be structured in a similar manner.
• The best SEO company is one which is willing to lay down benchmarks before they start the job. Agree on how often they will report – ideally it should be at least once a month.
One Cambridge SEO company that comes highly recommended is A Head in the Cloud. The experts who work there have more than 40 years of experience combined so you can be sure that they will get the job done.