Bar promotion is important if you want to have a successful bar in the UK – there are plenty of them and competition can be tough. Fortunately, with a little creativity you can turn your bar into a profitable business that is packed every day of the week. Here are some ideas that you can try:
People are obsessed with celebrities and they copy their actions. If you throw a celebrity party every once in a while you bar will soon become the place to be. They don’t have to be A-listers – choose a local celebrity and have them hang out in your bar every few months. Make sure that word gets out in advance that they will be there.
Appreciate your frequent flyers
Have a recognition party for those who frequent your bar and reward them. You can even have a party for your bartenders to show them how much you appreciate them. The point of doing this is to show the community around you that you are different and you appreciate those who help your business to prosper. Make sure that you raise awareness before the parties.
Have top quality promotional materials
Cheap flyers look shoddy and they will not make people think very highly of your bar. If, however, you have them professionally done they will show that you are a top notch establishment – people like to drink in such places.
Get the women and the men will come
Have special events for women and you will see lots of men come in. You can have a party for “Sexiest Dress'”, “Sexiest Heels” and so on.
Another way to go is to hire a company such as Quite Great!; they do excellent, affordable promotions and they have lots of good ideas.