Having an effective public relations department is important in all fields. This is certainly the case when it comes to the world of science. All scientists depend on funding and finding new sources of funding. They need to be able to convince a lot of people that their work is worthwhile. They cannot simply convince the people who are offering them funding in the first place. It’s often better to convince those people in advance, and that means that having effective public relations is essential.
Scientists receive more funding in cultures where members of the general population have a lot of respect for scientists and for science. In other cultures, trying to get any funding at all is something of an uphill battle. Some people will be able to accomplish this by making sure that they create forms of technology that are very lucrative. However, even this can be challenging in a world where people truly have very little enthusiasm for science in general. This is less of a problem in societies that have a lot of scientists, but fewer people will go into science in the first place without a certain baseline societal respect for the discipline.
Convincing people that science is valuable is actually relatively easy. They just have to point to all of the different advances that scientists have helped to initiate over the years. Medical scientists in particular will often have an easy time convincing people that their work is valuable, especially if they are trying to cure diseases. Some people who specialize in engineering and physics will be able to make that happen as well. Still, all scientists rely on public relations specialists, even if it’s only indirectly and in a way that is very subtle. In a way, cultures create science, and not just people.